Privacy Policy

Last Updated: November 9, 2026

1. Operational Commitment & Scope

Roof Expert USA (\"we,\" \"our,\" or \"us\") operates the website located at https://lascrucesnm.roofexpertusa.com/ as an independent emergency roofing advertising, referral, and dispatch service. This Privacy Policy describes how we handle information collected when you visit our website or interact with our telephone dispatch coordinators. We respect your privacy and enforce strict standards to protect consumer confidentiality.

2. Zero Online Form Data Collection

Our website strictly enforces a zero-web-form architecture. We do not provide, host, or utilize digital contact forms, callback request boxes, email sign-up fields, or customer account logins. Consequently, we do not collect personal identifying information (such as your name, email address, or physical address) through passive website browsing or digital form submissions.

3. Information Collected via Telephone Communications

When you voluntarily telephone our 24/7 dispatch hotline at (888) 208-4155, you communicate directly with a live dispatch coordinator. To fulfill your request for emergency roofing triage and contractor referral, our coordinators collect necessary logistical information, including your name, contact telephone number, property street address in Las Cruces or Doña Ana County, roof material specifications, and the nature of the active leak emergency.

4. Purpose and Sharing of Collected Data

Information provided during telephone dispatch is utilized solely for the following explicit purposes:

• Connecting you with an on-call, independent, New Mexico CID licensed roofing contractor servicing your geographic area.
• Transmitting necessary property location and structural leak details to the responding contractor to enable timely on-site dispatch.
• Performing dispatch quality assurance and service verification.

We do not sell, rent, monetize, trade, or distribute your telephone number, address, or personal data to third-party telemarketers, lead aggregators, or external marketing entities under any circumstances.

5. Server Log & Analytical Information

Like standard web servers, our web hosting infrastructure automatically records non-identifiable technical log data, such as internet protocol (IP) addresses, browser types, operating systems, referring/exit pages, and timestamps. This technical information is analyzed solely in the aggregate to ensure website uptime, monitor security, and optimize mobile responsiveness across screen viewports.

6. Cookies and Tracking Technologies

Our static website does not deploy invasive tracking cookies, behavioral ad-retargeting pixels, or third-party profiling scripts. Essential session cookies may be utilized by underlying hosting platforms to maintain secure connections.

7. Data Security Safeguards

We implement industry-standard technical and operational safeguards to secure all operational dispatch records against unauthorized access, alteration, or disclosure. However, no data transmission over telecommunication lines or the internet can be guaranteed 100% secure.

8. Administrative Contact Information

If you have questions regarding this Privacy Policy, you may contact our administrative desk at:
Roof Expert USA – Las Cruces Dispatch
2769 Carmel Ct, Las Cruces, NM 88011, USA
Telephone: (888) 208-4155